Auditing the Auditors

By Pilli Chaudhari “Good auditors are the bedrock of fair and transparent financial markets”– New York Times. The talks of auditing shortcomings is not a recent phenomenon. Over the last few years, several auditing firms have been hit by scandals, and caught in legal crossfire. Following the aftermath of many scandals, the parliament suggested the […]

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The Competitive Strategic Market

By Disha Dembla Is consistency the driver of success and guarantor of customer retention? Perhaps, not anymore. Gone are the days when consistency helped companies lead a market. Today, in the world of stiff competition, companies need more than just consistency to sustain, and ironically, “Modification” has become the new mantra for success– that is, […]

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Stairway to Patanjali

By Pilli Chaudhuri No one could have imagined in 2006 that a small scale Ayurvedic store, driven by a celebrity Yoga preacher, would take the FMCG sector by storm within a decade with a stupendous growth rate of 130% and revenue of Rs 10,561 cr (The Economic Times). Patanjali Ayurved Limited (PAL) is the third […]

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