Deepak MalkaniCo-Founder @ IndusGuru Network Partners | Business Transformation “What is this life if, full of care,We have no time to stand and stare.” These lines from W.H. Davies’ poem “Leisure” beautifully capture the idealized vision many of us hold of retirement — a time of relaxation, pursuing hobbies, and enjoying the fruits of our […]
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As traditional employment models continue to shift, more and more professionals are embracing the flexibility and freedom that comes with the professional gig economy. From freelancers and independent consultants to specialised talent seeking project-by-project opportunities, the rise of digital platforms has created an ecosystem where organisations and professionals connect such as IndusGuru. But is the […]
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The future and dynamics of work in India are evolving, with more professionals opting to work as freelancers or independent consultants rather than being in traditional full-time employment. This trend helped in the emergence of a unique opportunity for MSMEs in India by providing them access to a pool of skilled and experienced professionals for […]
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Entrepreneur-led Small and Medium Businesses have always had unique challenges – the ambition to grow has to be matched with the resources available to scale-up. One of the most critical resources to drive growth – is professional expert talent. Fortunately, a recent emerging trend – the Shared CXO model is now available to SMEs – […]
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On 1st February 2023, Union Finance Minister Nirmala Sitharaman had a slew of announcements that would impact the SME Sector stakeholders during her Union Budget presentation of 2023-24. The Budget presented by the Finance Minister has provided much-needed oxygen to the small businesses that were badly affected by the Covid-induced crisis. One of the key […]
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So you have a core product, a source of authority and profit for your brand. And there are NEED STATES and CONSUMPTION OCCASIONS that need new products to tap into. A good start point is to map BARRIERS TO TRIAL among ‘Aware Non Trialists’ for your core product. An example. In 2015, ODOMOS CREAM, a […]
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Leader brands should play to their strengths. They enjoy legacy, scale, trust. They need to play to their Strengths rather than get sucked into a fight where the Right To Win is with the Challenger. They need to employ a Narrative that exhorts consumer to reassess cheaper offerings. They need to ride on the belief […]
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If you’re like most people, you spend the majority of your time at work. And while there’s nothing wrong with that, it’s important to remember that there’s more to life than just work. Many people find that their greatest sense of fulfillment comes from exploring their purpose and passions beyond the 9-to-5 grind. If you’re […]
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How do Challenger brands disrupt? Challenger brands have scale, resources, trust, legacy all stacked against them. So what do they do against such odds? The answer lies in Disruptive Innovation, Thought Leadership and Lack of greed. They could take the Leader head on or Be content with carving out a niche and expanding it. Segment […]
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Working in the gig economy doesn’t have to be a temporary solution.Many experts see the growing number of independent contractors as a sign of a structural shift in the workforce towards more permanent freelance work. So if you’re looking to grow your career in the gig economy, here are four tips to help you get […]
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