How do you grow through LAUNCHING LINE EXTENSIONS to a Core Product?
So you have a core product, a source of authority and profit for your brand. And there are NEED STATES and CONSUMPTION OCCASIONS that need new products to tap into. A good start point is to map BARRIERS TO TRIAL among ‘Aware Non Trialists’ for your core product. An example. In 2015, ODOMOS CREAM, a […]
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