Entrepreneur-led Small and Medium Businesses have always had unique challenges – the ambition to grow has to be matched with the resources available to scale-up. One of the most critical resources to drive growth – is professional expert talent. Fortunately, a recent emerging trend – the Shared CXO model is now available to SMEs – […]
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On 1st February 2023, Union Finance Minister Nirmala Sitharaman had a slew of announcements that would impact the SME Sector stakeholders during her Union Budget presentation of 2023-24. The Budget presented by the Finance Minister has provided much-needed oxygen to the small businesses that were badly affected by the Covid-induced crisis. One of the key […]
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So you have a core product, a source of authority and profit for your brand. And there are NEED STATES and CONSUMPTION OCCASIONS that need new products to tap into. A good start point is to map BARRIERS TO TRIAL among ‘Aware Non Trialists’ for your core product. An example. In 2015, ODOMOS CREAM, a […]
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Leader brands should play to their strengths. They enjoy legacy, scale, trust. They need to play to their Strengths rather than get sucked into a fight where the Right To Win is with the Challenger. They need to employ a Narrative that exhorts consumer to reassess cheaper offerings. They need to ride on the belief […]
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If you’re like most people, you spend the majority of your time at work. And while there’s nothing wrong with that, it’s important to remember that there’s more to life than just work. Many people find that their greatest sense of fulfillment comes from exploring their purpose and passions beyond the 9-to-5 grind. If you’re […]
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How do Challenger brands disrupt? Challenger brands have scale, resources, trust, legacy all stacked against them. So what do they do against such odds? The answer lies in Disruptive Innovation, Thought Leadership and Lack of greed. They could take the Leader head on or Be content with carving out a niche and expanding it. Segment […]
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Working in the gig economy doesn’t have to be a temporary solution.Many experts see the growing number of independent contractors as a sign of a structural shift in the workforce towards more permanent freelance work. So if you’re looking to grow your career in the gig economy, here are four tips to help you get […]
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Creating and maintaining a strong online presence is essential for any consultant that wants to succeed in the digital age. Having an active and engaging presence on popular social media platforms such as Twitter, LinkedIn, and Facebook is a great way to reach out to potential customers and build a loyal following. But simply having […]
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We Vet And Qualify Our Consultants RigorouslyWe take our responsibility to connect businesses with the best consultants very seriously. IndusGuru’s team vets and qualifies each consultant thoroughly before they are listed on our platform. We also have a rigorous onboarding process for each consultant, which includes an assessment of their skills, experience, and understanding of […]
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Independent consultants can be a great resource for businesses. They can help your business with a specific task or project, or they can provide ongoing support and advice. It is a great way to get specific skills and expertise that you may not have in-house, but it’s important to establish a good working relationship to […]
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